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Its also difficult for potential investors to evaluate motifs prior to making a decision, since complete particulars are only readable once you create an account, finally earning Motif a 3-star rating.

Still, Motif is one of the most unique online investment companies, and is a solid selection for those looking to diversify or who are interested in starting out with a comparatively low-cost, weatherproof option.

Founded in 1993, The Motley Fool is a multimedia financial outlet, reaching millions of investors through their articles, podcasts, books, newspaper column, radio show, mutual funds, and superior investing services.

One branch of these investing services is Motley Fool Wealth Management (MFWM) a largely automated investment management applications that seeks to enhance the automatic investing version by emphasizing the human elementonly Motley Fool-trained investors and analysts have access to portfolios.

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Although The Motley Fool is mainly considered an investing authority, our review found that investors would be much better off choosing another investment management software.

See below to get an in-depth overview of why MFWM earned a 1 rating, and what the company can do in order to boost their ranking.

Tax loss harvesting is a way of offsetting investment gains by selling investments that experience a reduction. Many of the best online investing sites offer this support, but MFWM does not.

According to their FAQ, the online investment platform does not offer tax loss harvesting for two reasons: because portfolios consist of stocks that cannot be easily interchanged, and second, since tax loss harvesting leaves a portion of a portfolio uninvested for a time period.

While its possible that some portfolios may benefit with no service, online investment platforms that do not offer tax loss harvesting are at a significant disadvantage, as more investors strive to ease the tax burden related to investing.

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Similarly, the automated Wealth Management service is not offering tax location strategy, which can place asset types into different accounts based on taxation treatment.

Understanding precisely how to sign up for Wealth Management servicesand what requirements must be metis nearly impossible, since the MFWM website does not directly address this.

In 2014, InvestmentNews noted that Motley Fool Wealth Management services were available only to subscribers of Motley Fool ONE, a newsletter priced other around $7,500 for a one-year commitment.

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Paladin Research & Registry echoes this relationship between a newsletter subscription and wealth management solutions, which raises the question: why could potential investors have to visit third-party websites to get this information

Where's the value in signing up for a pricey newsletter service just to earn access to investment management services Without concrete information connecting both, its hard to tell.

While MFWM does openly advertise their annual fees in their FAQ section, their lack of transparency on qualification and subscription requirements because of their wealth management solutions reflects poorly on the company as a whole, solidifying their 1-star rating.

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While Motley Fool Wealth Management providers are currently closed to new investors, you might want to reconsider signing up to their waiting list.

Until Motley Fool can implement better taxation strategiesnamely, tax loss harvestingand improve transparency, investors would be much better off investing online with another top investment management company on our list.

Personal Capital wants to build a much better money management experience for consumers by blending object financial information having the most up-to-date investment management software available.

The company believes this will create online investment management much more accessible to consumers, as well as more honest and transparent.

So far, Personal Capital has 1.5 million registered users and manages $5.5 billion in assets, making it one of the most popular online investment management services in the industry.

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Key Factors That Led to Our Ranking of Personal Capital as One of the Top Online Investment Companies

When examining the very best investment management companies, here are the things that led us to rank Personal Capital among the best online investing websites.

Personal Capitals online investment attributes fall into two main camps: financial tools and financial advisory.

The financial tools section includes the dashboard: the central heart of Personal Capitals tracking capabilities. The dashboard makes it easy to plan for retirement, set a budget, track your portfolio performance, and much more.

Personal Capital also includes an easy-to-use, crisp program for Android and iOS to help keep tabs on online investing portfolios on the move.

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One highlight of Personal Capitals selection of investment applications tools is your Fee Analyzer. This gives transparency into any hidden fees you might be incurring because of a mutual fund or retirement account.

These kinds of fees can cost you thousands and prevent you from retiring earlier, making this investment management software integral to creating retirement savings.